‘The Voice’ Premiere Ratings Take a Hit Despite Bringing in Ariana Grande
Trae Patton/NBC Reading Time: 3 minutes
The Season 21 premiere of The Voice had so much buzz surrounding it that it felt like a talent show Super Bowl. We were definitely expecting it to bring in Super Bowl status ratings too. Surprisingly, the premiere ratings fell slightly from the previous two seasons. Dancing with the Stars also saw a massive ratings dip with its Season 30 premiere.
‘The Voice’ Ratings Did Not Deliver as Expected
The Voice brought Ariana Grande on the coaching panel for Season 21. She’s one of the most popular artists in the world with 267 million Instagram followers. She replaced Nick Jonas as a coach, also a huge name in the music business and everyone’s childhood crush. Bringing in the young popular artists should rack in astronomical numbers. About 7.22 million viewers tuned in to watch the Season 21 premiere.
This is still great viewership for a Monday night stacked with popular television shows. However, the Season 20 premiere of The Voice brought in about 7.74 million viewers. Season 19 of The Voice had over 8 million people tune in for the first of the Blind Auditions. Why didn’t The Voice pull off the big premiere numbers that everyone expected this year?
The Voice was available to watch with a VPN in other countries. A lot of people may have found low-quality unlicensed streams to watch instead of going through the hassle of finding a VPN. This allows people who live outside of the broadcast areas to change their IP address and access the show. It’s just a fancier way of saying not everyone is catching The Voice on cable this year or has immediate access to it.
Grande has a global fanbase that lives in all different time zones. Obviously, not all of her 267 million Instagram followers were expected to watch The Voice premiere. The Voice does post all of the performances and highlights on YouTube after the show airs. This is how many of her international fans will be keeping up with the show this season. Cable is out and YouTube is in.
‘Dancing with the Stars’ Saw a Major Dip From Last Season
Even though The Voice did not pull off the expected ratings, it still managed to top Dancing with the Stars on Monday night. The Season 30 premiere was supposed to be the start of the most magical season yet. Even after bringing in JoJo Siwa, one of the most popular contestants this season, the episode saw about 5.46 million viewers.
Siwa is part of the first same-sex couple in Dancing with the Stars history. This partnership was announced even before the premiere to help get people pumped for the new season. Controversial YouTuber Olivia Jade Giannulli also failed to bring in the big numbers for ABC. She was a trending topic on Twitter, but it just didn’t translate to viewership for the episode.
The Season 29 Dancing with the Stars premiere averaged 8.1 million viewers. Carole Baskin was the token controversial contestant and people were curious to see how she was going to do. This premiere saw a 30% ratings boost from the Season 28 premiere. Keep in mind that a lot of viewers did vow to stop watching the show after Tyra Banks became the host.
Which Show Will Dominate the Monday Night Schedule This Year?
The Voice will continue to best Dancing with the Stars in the ratings department this season. The Voice might see an uptick in viewers during the live shows. The pre-recorded Blind Auditions might not be of interest to those who just want to see Grande live on television. She will probably be performing with her team’s finalists towards the end of the season which will draw in a lot more viewers.
Dancing with the Stars has an interesting cast this season. Unfortunately, the show is no match for the superstar coaching panel on The Voice. There isn’t really any bickering or drama besides Banks potentially flubbing some results. Drama and funny banter will always win over the viewers. Pretty much any show that involves Blake Shelton smack-talking everyone will be a success.
Arianna grande , la petite , she is the reason why I am NOT watching the voice this fall 2021 .
I hope the will bring back nick jonas next season AND keep blake of course we need blake .
The voice took a hit BECAUSE of Ariana Grande
The reason the numbers are down is because AG is on the show, won’t be watching this year.
I do not like Ariana Grande. I would prefer Nick Jonas , Blake & Kelly. The show was was Funny when he was on the show. I miss you Nick🌹
I have watched The Voice from Day One but will never watch again as long as Donut Licker-I Hate America Ariana Grande is on the show.
These celebrities with hugh social media followers are very misleading. You should automatically cut the number in half since every fan has at least 2 accounts, some of the crazed fans 4 or more. So that brings her number down from 267M to 133.5M. And most celebs (esp the young ones) buys fake followers to make it seem like they are really popular. So every year their numbers go up by tens of millions. In addition, there are the dead accounts (accounts that are no longer active and haven’t been for years. There are accounts that were set up and… Read more »
I knew this would happen. I’m definitely not a ponytail fan, so it was an easy skip for me. I did watch a highlight of the performance with her a Kelly Clarkson singing Respect, and of course, Kelly blew her out of the water. Let’s remember to focus on talent over gimmicks.
Too much stupid stuff between Blake and the others. All that back and forth just takes up time from showing more singers. Thats the main reason I record so I can skip those scripted flareups.
I am not watching this season. AG just seems like the last singer to be the latest coach-Not a fan. I hope she doesn’t return! I hope its hype that Shelton may leave bc without him there is no spark, no life. His humor is what drives the show. Its not just about finding the next music sensation. He gives the show its “down home come and watch appeal.” That being said, he can’t negate AG pouty-come hither looks that she uses to sell her music. Bring back Gwen, anyone else. Lastly, thought Snoop Dogg was a similar misstep last… Read more »
I think everyone is being mean to Blake. I love the program & Blake Shelton & Kelley Clarkson is the reason I watch the show !!!